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SaaS Pricing Strategy Guide

Published: February 20, 2024

Pricing is one of the most important yet challenging aspects of building a SaaS business. This guide helps you develop a pricing strategy that aligns with your value proposition, target market, and business goals.

SaaS Pricing Strategy Guide

Understanding Value-Based Pricing

Learn how to price your product based on the value it delivers to customers rather than just costs or competitor prices.

Pricing Models and Structures

Compare different pricing models (per user, tiered, usage-based, etc.) and determine which is best for your product.

Packaging Features

Strategies for grouping features into pricing tiers that appeal to different customer segments and encourage upgrades.

Pricing Psychology

Understand the psychological factors that influence purchasing decisions and how to leverage them in your pricing presentation.

Testing and Iterating

Learn methodologies for testing pricing changes and measuring their impact on conversion, retention, and revenue.

Resources Included

  • Value Metric Identification Worksheet
  • Pricing Page Design Templates
  • Competitor Pricing Analysis Framework
  • Price Testing Methodology Guide
  • Revenue Impact Calculator

Related Webinar

Dive deeper into SaaS Pricing Strategy Guide with our expert-led webinar

Mastering SaaS Pricing Strategy Guide: Practical Implementation

June 15, 202560 min

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